Launch of BMW’s new crossover: “The X1”.

Inauguration of BMW's new crossover: "The X1".

The new X1

The new X1

For the launch of the new X1 at the Château du Bois d’Arlon, Bilia Emond called on us to organize and coordinate the reveal of this new model during 3 exceptional evenings.


For these events, we provided lighting, sound and space planning with our furniture and organic tent. Guests were entertained by a themed photocall, a live band and giant stilt-walkers.

 

 

CUSTOMER: BMW Arlon and Luxembourg

TYPE : Inauguration

YEAR: 2022

Belle-Île and Shopping 1

Belle-Île and Shopping 1

Save the 90

A new mission, a new challenge, with the design and development of events for two well-known shopping centers. The theme chosen by the customer, SAVE THE 90’s!

For Belle-Île, to attract visitors’ attention, we worked on a visual décor composed of various rubik’s cube hangers, smileys, colored ribbons and tetris pieces. Inside this area, visitors could discover a retro gaming zone with arcade terminals and lounges.

For Shopping 1 in Genk, we recreated the living room of a cult animated series. Visitors could take photos of themselves in this more-than-realistic setting.

Would you like to create an event in your shop? Challenge us!

CUSTOMER: Belle-île (Liège) and Shopping 1 (Genk)

TYPE : Decoration

YEAR: 2022

Jungle Adventure Induscabel 2022

INDUSCABEL JUNGLE ADVENTURE

Salon Induscabel

This year’s Induscabel 2022 trade show saw guests plunged into the heart of the JUNGLE.


The watchword for decorating ? Green and more GREEN : palms, trees, rocks and bamboo transformed the ambience of the hall.


For a bestial touch, gorillas and orangutans were on hand at !


Have you noticed the new So Event ? Bamboo planters and posts specially designed and developed for the occasion.


The treasure hunt organized throughout the hall and the jungle photocall completed the metamorphosis of guests into true explorers.


A change of scenery is guaranteed !

CUSTOMER: induscabel

TYPE : corporate & stand

participants: 500

YEAR: 2022

24h00 de Spa Francorchamps GPX

24H00 de Spa Francorchamps GPX

A place to relax...

Design and layout of a terrace for the GPX lounge area.

So-Event has transformed one of the Pit Building’s terraces into a cosy space where GPX guests can enjoy the race in complete relaxation.

CUSTOMER: GPX

TYPE : Public

YEAR: 2022

24h00 de Spa Francorchamps 30 years of SRO!

SRO celebrates its 30th anniversary!

30 Years of GT Racing

To celebrate their 30th anniversary, SRO invited their many partners to a gala evening. So-Event was able to coordinate this colorful anniversary.

CUSTOMER: SRO

TYPE : GAla / Birthday

YEAR: 2022

Rexel: “Let’s reconnect

Rexel: "Let's Reconnect

Three dates, three venues, one event!

This year, So-Event had the pleasure of organizing one of its biggest networking events ever.

On June 9, 16 and 23 in Ciney, Hasselt and Kortrijk, the So-Event team organized the event from A to Z. The aim of “Let’s reconnect” was to introduce customers to Rexel’s various partners.

In the hall, invited customers could meet the partners at the various stands. A variety of activities were on offer, including magicians, caricaturists, masseurs, photo animations, personalized badge creation and virtual reality activities. A buffet and several bars (gin, aperol, mocktail and “Redoutable” beer) were available. The evening was rounded off by a DJ and two well-known cover bands.

The So-Event team went to great lengths to coordinate all these tasks: personnel management (hostesses, stewards, parking boys, bartenders, etc.), management of the partner stands and the various events, as well as coordination with the caterer and the musicians. So-Event planned the entire evening in partnership with the MGS technical team.

CUSTOMER: Rexel

TYPE : Networking

participants: 3,000

YEAR: 2022

Spa Classic 2022

Spa Classic 2022

Spa Classic

Fitting out the various dressing rooms to welcome visitors to Spa-Classic 2022.

CUSTOMER: Peter auto

TYPE : VIP

YEAR: 2022

Municipalia – Aquawal – 2022

Municipalia – Aquawal – 2022

The Water Village stand

Design and construction of a stand for “Aquawal” at the Municipalia trade fair.

This stand was eco-responsible thanks to its BeMatrix structure and greenery decoration.

CUSTOMER: Aquawal

TYPE : stand

YEAR: 2022

Spadel

Spadel

Kick-off 2022

Organization of an afternoon kick-off for Spadel executives. The program includes a conference, team-building activities, a groupe de musique and a caterer. A good ambiance décontractée sous ce beaucoup soleil!

CUSTOMER: Spadel

TYPE : Team building

participants: 110

YEAR: 2022