Inauguration of BMW's new crossover: "The X1".

The new X1

The new X1

For the launch of the new X1 at the Château du Bois d’Arlon, Bilia Emond called on us to organize and coordinate the reveal of this new model during 3 exceptional evenings.

For these events, we provided lighting, sound and space planning with our furniture and organic tent. Guests were entertained by a themed photocall, a live band and giant stilt-walkers.



CUSTOMER: BMW Arlon and Luxembourg

TYPE : Inauguration

YEAR: 2022